Digital Marketing Professional Certification

Become dually certified through the American Marketing Association and the Digital Marketing Institute with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.


Man smiling, Digital Marketing Institute logo

Gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. With this dual certification in digital marketing, students will be prepared to create a cohesive, 有效的, online marketing strategy. Certified professionals will gain the confidence needed to develop and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognized, certified professional badge will be available for display on LinkedIn.

Program Scope and Sequence

获得两个, internationally recognized certifications by mastering the main concepts, 技术, and skills required to develop, 计划, and implement an 有效的 digital marketing strategy. Through a hands-on learning experience that includes dynamic video presentations and practical learning activities, students will be able to demonstrate a strong foundation in digital marketing.

这thirty-hour, 自学, online course contains ten modules providing in-depth coverage of all of the key disciplines required for best practice digital marketing.

  1. Digital Marketing Foundations
  2. Website Optimization
  3. Content Marketing
  4. Social Media Marketing
  5. 搜索引擎优化
  6. 付费搜索
  7. Display and Video Advertising
  8. 电子邮件营销
  9. 分析
  10. 数字战略

Upon successful completion of a three-hour, computer-based examination taken at a Pearson Vue testing center, candidates will be awarded the world’s most widely recognized digital marketing certifications.

Course Objectives

By the end of this program, you will be able to:

  • Increase website’s visibility through search engine optimization 技术
  • Drive qualified traffic to your website through pay-per-click advertising
  • Execute digital display campaigns
  • 捕获, 段, and manage email subscribers to 计划 and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing 计划 for your business

Who Should Attend

  • Marketing Managers, Marketing Executives, Senior Management
  • IT经理
  • Small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing


Logo reading: Digital Marketing Institute Approved Partner

Delivery: 30 hours, 自学, online learning
学费:$ 1899


Registration is not available for the Digital Marketing Professional Certification Program at this time. 请 fill out the form if you would like to sign up for an email alert when registration re-opens.

Thank you for your continued interest in Penn State!